Just wanted to share a couple of videos with you. Below the IBM Seer app used at this years Australian Open and the other is EyePly’s preview of an augmented reality app that will be released in 2010. Enjoy!
I really like what is discussed around the 1:50 mark of the above video. The idea of having “scouts” at the event Tweet on certain topics like food at the open, what bands are playing, and transportation is great. Then taking the feeds of those Twitter accounts and displaying them as one feed so an attendee can stay up to date on information via the IBM Seer app is a wonderful idea. The augmented reality stuff isn’t bad either 
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Jacinta and Jesse are web marketers with expertise in social media and building brand equity. 
