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Posts under ‘Marketing’

Integrating Social Media in Email Marketing Campaigns

Jul 9th, 2009
by Meghan.
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Online marketers are increasingly seeing the benefits of integrating social media into their e-mail marketing campaigns, a recent study by StrongMail Systems Inc. demonstrates.
According to the June 2009 survey of over 500 marketers, 66% of respondents were planning to integrate their email marketing campaigns and social media sometime in 2009, and 48% of respondents have [...]

China spends more leisure time online than we do!

Jan 16th, 2009
by cinta5.
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The US still spends a lot of time online at home, but lately its been to scour careerbuilder.com and find jobs. Ouch! Makes me wonder when is careerbuilder.com going to start selling ads promoting alcohol…
Anyways, as far as how much time we spend leisurely browsing the internet, that percentage is about 30%. We [...]

Adobe Flash now trackable with Google Analytics

Nov 17th, 2008
by cinta5.
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It was frustrating when I had used a bit of flash on a site and was unable to track its performance.  It looks like the times have changed!

Here’s the full post:  Google Analytics Blog-Want to track Adobe Flash?
Bookmark to

Technorati Tags: google analytics

Marketing Budgets and the Economy

Oct 31st, 2008
by cinta5.
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According to survey results released by eMetrics, the majority of marketing budgets are not seeing a cut due to the economy.
60% of respondents said their marketing budgets haven’t changed.
Also, it looks like senior management is finally interested in tracking their online marketing campaigns with analytics. (It’s about time they started listening)
80.4% of marketers say interest [...]

A portrait of Gen Y Mom’s for Marketers

Oct 13th, 2008
by cinta5.
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Jennifer Jones from Speak Media Blog and David Griner from the Social Path wrote some great posts on the fastest growing consumer segment: The Gen Y Mom’s.
A few highlights from Jennifer’s post:
The Numbers: Gen Y has roughly 80 million members. The leading edge of this generation has begun turning 30 this year and approximately 9 [...]

Update: The CAN-SPAM Act

May 20th, 2008
by cinta5.
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Four new provisions to 2003’s CAN-SPAM act have been announced by the Federal Trade Commision.
Following are the four topics that these new provisions address:

An email recipient cannot be required to pay a fee, provide information other than his or her email address and opt-out preferences, or take any steps other than sending a reply email [...]

The End of the Web Consulting as We Know It

Mar 12th, 2008
by Jesse.
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I have recently started playing around with Google’s Website Optimizer and I now wonder if the traditional web consulting firms have a future in the industry. There was a time when website owners would hire a consultant or spend weeks in meetings trying to guess what changes to their site would give them the biggest [...]