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Posts under ‘Website Optimization’

Unique Value Proposition

Dec 23rd, 2008
by cinta5.
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GrokDotCom has been talking about Unique Value Proposition (UVP) for some time now and today published a case study on how it can help conversion.
UVP is a statement about “what makes your website/business unique, and why customers should buy from you and not your competitors.”
Jesse and I are going to be running a test soon [...]

E-commerce platform Magento integrates Google’s Website Optimizer

Dec 1st, 2008
by cinta5.
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Magento is one of the best, if not the best, e-commerce platforms.  In a smart move they’ve integrated website optimizer into their platform, allowing a user to simply copy and paste the url from website optimizer into Magento and the java script is prepared.
There is a joint webinar this Wednesday, December 3 at 11:30 cst.
[...]

Marketing Budgets and the Economy

Oct 31st, 2008
by cinta5.
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According to survey results released by eMetrics, the majority of marketing budgets are not seeing a cut due to the economy.
60% of respondents said their marketing budgets haven’t changed.
Also, it looks like senior management is finally interested in tracking their online marketing campaigns with analytics. (It’s about time they started listening)
80.4% of marketers say interest [...]

Website and Conversion Optimization in Hard Times

Oct 16th, 2008
by Jesse.
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With the recent instability of our economy, many online and traditional marketing companies are having a hard time convincing their clients that they should continue to pay us.  Everyone knows that more often then not that marketing dollars are often the first to go, most of us also know that the companies that make smart [...]