Marketing Beyond Traditional Means

July 8, 2010

My post last week talked about Topeka Subways new Foursquare campaign.  If you aren’t familiar with how to use Foursquare to market your business, we posted a quick tutorial here. I sent an email to them inquiring about the new special and their reasoning for choosing this route.  This is what Joe Russell, Chief Operations [...]

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Topeka Subways Rock Foursquare with Fresh Ideas

July 2, 2010

I go to Subway quite a bit for lunch.  There are two locations near where I work in Topeka, Kansas.  One, a small Subway without a full menu, is located right across the street so I frequent that one.  I go there far too often.  So much so that I don’t want to use Foursquare [...]

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Foursquare Marketing

July 1, 2010

Lately on Freelance Social Media we’ve been discussing businesses using Foursquare as a way to build loyalty with their customers. In the last few months, a growing number of businesses have begun to utilize the “specials” feature on Foursquare.  This probably has something to do with the fact that as of June 2010, there are [...]

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Top 3 Content Sharing Plugins for WordPress

June 21, 2010

This post is short and sweet!  These are the 3 plugins you’ll want to help spread your site’s content: WP Greet Box ShareThis Topsy Retweet Button All 3 can be added from the admin area by using plugin search. Photo by Ryancr

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Create a custom url for your Facebook Page

June 17, 2010

After being asked a few times how to get a custom url for a Facebook page I decided to go ahead and create a post on how to do it. First, in order to create a custom url the page has to have 25 “fans” or “likes”. Once that number is met, go to facebook.com/username [...]

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Using QR Codes for Small Business Marketing

June 17, 2010

Ever see a funny looking computer generated square like the one to the right and wonder, “What the heck is that?”  Well, that my friend is a QR code. The Q and R stand for Quick Response.  Smartphone users scan the code with their phones’ camera and are shown either text, video, photos, audio, or [...]

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This Is Canada’s QR Codes

June 15, 2010

An article in the Sunday paper spoke about bar and QR codes and the creative uses being seen today.  QR codes allow creator to embed a web address into a two-dimensional bar code which can be scanned by a user’s smartphone.  The code will take the user directly to a product or information via their phone. [...]

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Lewis Howes discusses obtaining #1 ranking on LinkedIn

June 10, 2010

New on the Social Media Pocket Guide iphone app, LinkedIn expert Lewis Howes discusses 5 ways to get the #1 ranking on LinkedIn search.

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Local Business Offers Up Foursquare Special

June 9, 2010

Last week, I wrote about Foursquare’s widespread growth and how some organizations are trying to utilize the location based social network.  Now a locally owned Lawrence business has thrown its hat into the ring, er…square.  The Sandbar recently announced its very own Foursquare special. The Sandbar is already known as a social media friendly business with its [...]

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Is Foursquare everywhere?

June 2, 2010

Foursquare recently announced that they were gaining 15,000 users a day.  As a result, they are also nearing 1 million checkins per day. Obviously, these numbers are large but I didn’t quite realize how widespread Foursquare really was until this past weekend. On Thursday I began a trek with my family from Lawrence, Kansas to Columbus, Georgia [...]

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