GrokDotCom has been talking about Unique Value Proposition (UVP) for some time now and today published a case study on how it can help conversion.
UVP is a statement about “what makes your website/business unique, and why customers should buy from you and not your competitors.”
Jesse and I are going to be running a test soon [...]
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Jacinta and Jesse are web marketers with expertise in social media and building brand equity. 
