GrokDotCom has been talking about Unique Value Proposition (UVP) for some time now and today published a case study on how it can help conversion.
UVP is a statement about “what makes your website/business unique, and why customers should buy from you and not your competitors.”
Jesse and I are going to be running a test soon on LangfordSevier.com. We’ll get back to you with what we find.
Jacinta is the owner of 
