Four new provisions to 2003′s CAN-SPAM act have been announced by the Federal Trade Commision.
Following are the four topics that these new provisions address:
- An email recipient cannot be required to pay a fee, provide information other than his or her email address and opt-out preferences, or take any steps other than sending a reply email message or visiting a single Internet Web page to opt out of receiving future email from a sender.
- The definition of “sender” was modified by the FTC to make it easier to determine which of multiple parties advertising in a single email message is responsible for complying with the Act’s opt-out requirements.
- A “sender” of commercial email can include an accurately registered post office box or private mailbox established under United States Postal Service regulations to satisfy the Act’s requirement that a commercial email display a “valid physical postal address.”
- A definition of the term “person” was added to clarify that CAN-SPAM’s obligations are not limited to “natural persons.”
Source: Laura Atkins-Word to the Wise
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