Today I took a look at my replies and saw some people have commented on a recent status update regarding #uncharted2. I hadn’t said anything about it so I knew that the game was posting to my twitter account on it’s own. Recently I reported that the game developers, Naughty Dog, had pulled the functionality after concerns that the game tweets too damn much. They had said that they would patch the game to allow it to tweet and apparently they have done just that.
I think that updating just a few times a day is completely acceptable and shows off the the new functionality without being overly annoying. But most importantly they have found a way to promote their game through yet another channel. I expect to see many more games implement this feature in the future.
Jacinta and Jesse are web marketers with expertise in social media and building brand equity. 
